Indigo Eyecare wanted to feel less like a clinical waiting room and more like a friendly neighborhood practice. We designed and built a bright, approachable site that puts patient experience first, with new copy, a custom logo refresh, and clear service information that helps both new and returning patients.
Built to inform, showcase expertise, and engage the right audience
Anchor-driven navigation flows from services to locations to testimonials in a single scroll — clean, scannable, and built for patients who want answers fast.
Exam costs and accepted insurance plans live right on the page, removing booking friction and building trust before a patient ever picks up the phone.
Each clinic — Summerville, Moncks Corner, and Mt Pleasant — gets its own click-to-call, Google Maps directions, and live hours so patients reach the nearest office in two taps.
Structured location data, Google Maps integration, and service-focused copy help Indigo surface for "eye doctor near me" searches across Charleston.